Author:
Priya Balasubramanian
Published in
Journal of Science Technology and Research
( Volume 6, Issue 1 )
Abstract
The rapid evolution of immersive technologies has redefined how users experience multimedia, leading to unprecedented levels of engagement through 360° video, spatial audio, and Extended Reality (XR) environments. This research proposes a novel framework for Immersive Multimedia Intelligence (IMI) that leverages Artificial Intelligence (AI) and Generative Machine Learning (GenAI/ML) to dynamically generate, adapt, and personalize multimedia content in real time. The system integrates deep learning models for scene understanding, user context recognition, and audio-visual fusion, enabling interactive and adaptive experiences in both Augmented Reality (AR) and Virtual Reality (VR) scenarios. The study also explores intelligent video collaboration techniques that utilize spatial cues and multi-modal data to enhance realism and reduce cognitive load. By incorporating feedback-aware content adjustment and predictive user behavior modeling, the framework aims to elevate immersive communication, education, entertainment, and telepresence applications. Experimental validations demonstrate significant improvements in user engagement, latency reduction, and perceptual quality, establishing a new paradigm for intelligent and interactive multimedia systems.
Keywords
Immersive Multimedia, Generative AI, 360° Video, Spatial Audio, Extended Reality (XR), Augmented Reality (AR), Virtual Reality (VR), Video Collaboration, AI-Driven Interaction, Multi-Modal Fusion, Deep Learning, Real-Time Adaptation, Intelligent Display, User-Centric Design.
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Immersive Multimedia Intelligence AI

Immersive Multimedia Intelligence AI The goal of immersive multimedia is no longer just to display content—it is to engage, interpret,
and respond to user interactions in real-time. Technologies such as 360° video offer panoramic
visual experiences that simulate real-world environments, while spatial audio adds directional
soundscapes that align with a user’s head movements and position. XR technologies further
blur the boundary between the physical and digital worlds, enabling users to manipulate and
explore multimedia elements in three-dimensional, context-aware settings. However, achieving
seamless interaction, personalization, and adaptability in such environments presents a
significant computational and cognitive challenge—one that can be effectively addressed
through intelligent systems powered by AI.

Related Works


This research investigates the application of AI and GenAI in creating, managing, and enhancing
immersive multimedia experiences. Unlike conventional multimedia systems that rely on static
content delivery, this framework incorporates AI models for context-aware media generation,
predictive interaction, and adaptive content modulation. Using deep learning and multi-modal
fusion techniques, the proposed system interprets user behavior, preferences, and
environmental inputs to deliver customized, real-time multimedia experiences. For example, a
360° learning module can adjust the complexity of visual and auditory elements based on the
learner’s focus and pace, while a VR-based collaboration tool can dynamically reconfigure
virtual spaces for optimal engagement.
At the heart of this study lies the integration of Generative AI models, such as Transformer-
based architectures and diffusion models, which enable the automatic creation of realistic
environments, avatars, narratives, and ambient effects. When combined with spatial computing
and computer vision algorithms, these models empower multimedia systems to become
intelligent and generative rather than merely reactive. Additionally, natural language
processing (NLP) and AI emotion recognition components are introduced to refine user-system
interaction, making communication more fluid and contextually appropriate Ai-Driven approach.

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Immersive Multimedia Intelligence AI