THE IMPACT OF BLINKIT’S 10-MINUTE DELIVERY MODEL ON LOCAL GROCERY RETAILERS IN INDIA: OPPORTUNITIES AND CHALLENGES

The rise of quick commerce (Q-commerce) platforms, particularly Blinkit’s 10-minute delivery model, has significantly transformed the retail landscape in India. This ultra-fast delivery service has reshaped consumer expectations, driving demand for convenience and speed, which has created new challenges for traditional grocery retailers, especially local kirana stores. These stores, which have historically relied on foot traffic and in-store shopping, are now under pressure to adapt to a more technology-driven retail environment. This paper explores both the opportunities and challenges that Blinkit’s disruptive business model presents to local grocery retailers in India. While Blinkit’s model threatens the survival of small businesses due to its logistical and technological advantages, it also offers opportunities for collaboration, enabling local retailers to access larger, tech-savvy customer bases. The paper examines theoretical frameworks such as Disruptive Innovation Theory and Diffusion of Innovations Theory to understand how this shift is impacting local businesses and offers recommendations for adaptation, including embracing digital tools, forming strategic partnerships, and optimizing operations for speed. Ultimately, this paper emphasizes the need for local grocery retailers to innovate and integrate into the quick commerce ecosystem in order to remain competitive in the evolving digital marketplace.

Quick Commerce, Disruptive Innovation, Blinkit, Local Grocery Retailers, etc.,

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